Meet the NEIdeas $10K challenge winners!

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Berry Gordy was a business man who knew a good song when he heard one. But even with success, he wondered, “Why write songs for a company in New York only to be paid pennies on the dollar in royalties?” He had a bigger idea: bottle a sound, polish it up, and package it for the world under one roof in Detroit. Gordy just needed a little nudge and, in 1959, he got one. An $800 loan from his family (the equivalent of $6,400 today) helped Gordy build Motown Records and grow a legacy.

We received nearly 600 submissions, many as ambitious as Berry Gordy’s Motown or as simple as one more barbershop chair! Whether you sell records or cut hair, bake bread or brew coffee, fix cars or build computers – sometimes you just need an extra hand to grow. NEIdeas is awarding a total of $500,000 through the two types of awards below.

  • 30 $10k Challenge Winners
  • 2 $100k Challenge Winners

⇒ The NEIdeas $10K Challenge Winners have been selected! Learn more!


Have a question?  Call (844) NEI-deas